Time Warner Cable 3.0
TWC 3.0 was a new digital initiative for the website with a focus on features and benefits of all Time Warner Cable services without a focus on pricing.
Role: Art Direction, Web Design, iconography, UX, IA, Content Development
I was Part of a select team chosen to redesign TWC product pages for each line of business.
This approach represents a deliberate shift in messaging from special offers to a focus on the services and benefits that set TWC apart from the competition.
While the previous incarnation had the information, the CFO felt that key features and benefits were hidden and many levels deep.
We were tasked with bringing these to forefront without overwhelming the user.
The simplicity of the updated design ensured flexible handling across all devices and resolutions.
The new imagery, iconography and streamlined copy became key touch points across other Time Warner Cable sales and marketing channels.